Estimate the True Impact of Your Out-of-Home Ads
Turn traffic data into smart marketing decisions. Calculate, compare, and optimize your OOH campaigns in minutes.
Why How Many Impacts?
Essential KPIs
Instantly get key metrics like Total Impressions, CPM, and the powerful 'Sticky' eCPM to measure ad recall.
Multi-Media Simulation
Compare the performance of trailers, urban billboards, and other formats in a single, unified platform.
Comparative Analysis
Save and compare multiple campaign scenarios to identify the most effective and cost-efficient strategy.
A Simple, Three-Step Process
Choose Your Media Mix
Start by selecting the OOH formats to simulate, combining mobile and fixed media to build your scenario.
- Select from trailers, vans, and billboards.
- Specify coverage type like full wrap or rear panel.
Define Your Reach
Specify the geographic scope of your campaign by selecting from a pre-loaded database of highway routes or urban roads.
- Choose specific highway routes for mobile media.
- Select cities and main avenues for urban billboards.
Set Parameters & Calculate
Fine-tune your simulation by setting the campaign duration, start month, and budget to project your monthly impressions.
- Input campaign duration and investment.
- Click "Calculate" to see your results instantly.